One of the hardest parts about running an online business is setting up workflows that help you be more organised and productive.
I have spent countless hours working with different tools and systems over the past few years only to abandon them after setting them up or jumping on the latest bandwagon of a new product only to find them cumbersome or overly complicated.
As an IT professional, I like to find tools that are simple and straightforward to use and ideally integrated.
After much trial and error, I have finally settled on a process that works for me. So, here I am going to share with you the tools and process that I use to manage my blog posts and social media content.
BLOG POST IDEAS
I use Trello to keep track of all my blog post ideas. I have a board called Editorial Calendar that contains lists called blog post ideas, draft, completed and published.
With every blog post idea, I enter them into a card on the blog post ideas list. This means I have no more pieces of paper floating around with blog post ideas written on them. Since this application is on the iPhone and iPad, I can enter my thoughts at any time.
DRAFTING BLOG POSTS
Once I decide on a blog post topic, I create a note in Evernote within my Blog Posts workbook. This is where I craft my blog post and capture my research.
The great thing about Evernote is you can save anything from the web into your notes so when I am researching a topic and writing, I can keep everything together.
PROOFREADING AND EDITING
After drafting a post, I then copy the content into Grammarly which is a spelling and grammar checker.
Grammarly is a paid app that is well worth the investment as a blogger. It checks for all those grammatical errors that you sometimes overlook and also has helped me to improve my writing over time.
There is also a plagiarism checker which I always use to check my content. As a blogger, I want to make sure that my writing is entirely original.
ENTER POST IN WORDPRESS
The next step is to copy the content into a new post on my WordPress site using the text editor. I choose the text editor option over the visual editor as I like my code to be clean of any formatting. I then make any design changes using the visual editor.
EDIT CONTENT FOR SEO
I now edit any content to adhere to SEO best practices using the Yoast SEO plugin. For further information on this process, read my post on SEO Best Practices and What You Need to Know About SEO.
BLOG POST IMAGES
I then use Canva to create the featured post image and another image to use within the post positioned at the top of the page to pin to Pinterest.
SOCIAL MEDIA CAMPAIGN
Before publishing my post, I create a social media campaign using co-schedule within the plugin on my WordPress site.
Now when I publish the post, it is automatically shared out to Twitter, Facebook and pinned to relevant boards on Pinterest.
I then set this campaign to run on different days over the next month.
The post is then published, and my work is done.
I hope you have found this post helpful and can find a way to develop your own publishing workflow to make blogging work better for you.